
About us
Phoenix Financial is a leading Israeli financial services group traded on the Tel Aviv Stock Exchange. Group businesses include multi-line insurance, asset management, credit, and distribution. The group serves a significant portion of Israeli households with a broad set of solutions across businesses and client segments. Managing over $100 billion in assets, the Phoenix accesses Israel’s vibrant and innovative economic activity through a robust investment portfolio, creating value for both clients and shareholders

Established in 1949, the Phoenix has led Israeli insurance underwriting, distribution, and innovation for over 70 years. With a leading brand and strong client loyalty, the Phoenix is committed to providing broad solutions, excellent service, and continued innovation
to its private and business clients and to its distribution partners.
The property and casualty insurance (P&C) business includes a leading motor vehicle franchise (compulsory and property), home insurance, business insurance, and other private and commercial solutions. Phoenix Smart is a leading direct P&C platform that drives innovation in data and analytics.
The life insurance and savings business provides life insurance, related coverage (e.g., work disability insurance), and savings policies.
The health insurance business includes private health coverage, as a supplement to the Israeli public HMO platform, and international travel insurance.
The Phoenix is a leading asset manager in Israel, with over $100 billion in assets across long-term savings, investment products, and insurance assets. Phoenix solutions range across the full asset management spectrum and serve both private and institutional clients.
Long-term savings (LTS) solutions include pension, provident, and training funds. Under Israel’s retirement system, employees withhold retirement allocations to be invested directly in long-term savings solutions.
Investment services include the pioneering KSM ETF business as well as passive and actively managed mutual funds, discretionary portfolios, private and institutional brokerage services, and employee stock option trustee services. In addition, the Phoenix offers a broad set of private market solutions to individuals and institutions including Israeli and international alternative investment strategies.
The Phoenix is a leading investor in corporate and SME financing.
The group invests in public and private corporate debt through its insurance capital, corporate account, and managed funds. This includes both Israeli and international debt, across industries and economic sectors.
SME financing is offered primarily through Gama Management, a publicly-listed subsidiary of Phoenix Financial. Gama’s point of sale platform for credit card financing services includes broad relationships with small- and medium-sized businesses, with a growing SME lending
business.
In addition, the group is growing its consumer finance activities.
The Phoenix group includes Israel’s leading insurance and pension distribution footprint.
This includes several of Israel’s leading insurance agencies, including the Agam and Shekel brands, focusing on life and retirement savings services and payroll administration, and Oren Mizrach, which focuses on P&C lines.
These agencies provide services across Israel’s household segments as well as enterprise solutions for businesses, with deep relationships and digital platforms for service and underwriting.
Key Figures
- 2.087 NIS billion
Comprehensive Income in 2024
- 8.32 NIS
Comprehensive Income per Share in 2024
- 18.6 %
ROE in 2024
- 525 NIS billion
AUM as of December 31, 2024
- 11.9 NIS billion
Shareholders' Equity as of December 31, 2024
- 189 %
Solvency Ratio as of September 30, 2024
Vision & Strategy

The Phoenix seeks to deliver distinctive value to clients and partners with a strong offering of products and services, diverse and tailored distribution, and commitment to service.
We aspire to lead the Israeli insurance, asset management, and financial services industries with continuous improvement and innovation, and we aim to achieve differentiated financial performance.
At the same time, we are committed to values of responsibility and sustainability in our activities.
The Phoenix develops and updates medium-term plans to identify opportunities and risks, prioritize initiatives, and develop capabilities across four growth engines: insurance, asset management, credit, and distribution.
The strategy of the Phoenix is to:
(1) accelerate the growth of activities that generate high returns on equity
(2) lead the industry with innovation and technology to drive efficiency and service
(3)Actively manage group activities to drive growth, capture synergies, and unlock and create value
(4) optimize capital management and deployment across the group against strategic priorities.
The Phoenix has adopted and publicly communicated this strategy and its key financial targets.
As a leading institutional investor, the size, reputation, and capabilities of the Phoenix create distinctive access to Israel’s growing, vibrant, and innovative economy.
This broad base and strong position serves to identify and create opportunities for value creation for Phoenix’s clients and shareholders.
The Phoenix investment team has deep expertise across Israeli equity, fixed income, infrastructure, real estate, and alternative investments.
The Phoenix invests in innovative technologies across various sectors (e.g., software and hardware, services, energy, agriculture, financial services) both directly and through venture capital funds.
In addition, the Phoenix has a significant and growing allocation to international investments and partners with best-in-class asset managers globally.
With a broad range of activities across the insurance, asset management, credit, and distribution businesses, the Phoenix group operates in a dynamic business environment that is influenced by the challenges of globalization, technological progress, climate change, and social and cultural changes.
As part of our strategic plan, we are deepening our ESG approach in a systematic way across organizational levels and throughout business activities related to our organizational footprint, our products and services, and our investments.
The group strategy includes developing broad infrastructure to manage ESG issues in a responsible, transparent manner.
While we have worked on many of these issues in the past, our multi-year work plan creates a strategic, systematic, and measurable approach to planning and execution.
Environment: We invest in protecting the environment through the consideration of environmental issues in our investments.
We identify risks that result from climate change and develop products and services that protect the environment and create environmental value.
We identify and implement organizational actions to reduce our impact
on the environment.
Social: We manage our employees in a responsible manner that takes into consideration diversity, development, and wellbeing.
We increase digitalization processes to improve our service for customers, agents, and business partners. We strengthen our involvement in the community.
Governance: We engage with stakeholders in a responsible, transparent manner, according to the highest standards of governance. We aim to integrate these standards into the companies that we invest in and insure.
The group ESG efforts are led by managers from the different businesses as well as the group level, with board-level oversight.
Financial Calendar
Upcoming Events
Press Releases
- March 2025
Phoenix Financial Publishes Results for 2024
- November 2024
Phoenix Financial Publishes Financial Statements for Q3 and the First Nine Months of 2024
Leadership
Phoenix Financial
Contact Us
- infod@fnx.co.il
Clients (including investment & pension funds)
- ir@fnx.co.il
Investors (TASE:PHOE)